Rachel Elizabeth is the founder behind the brand. Inspired by a desire to create swimwear that feels both flattering and distinctive, Rachel began designing pieces born from her own experiences. After struggling to find beachwear that complemented her shape while still feeling luxurious and unique, she decided to create a collection that would help other women feel confident, beautiful, and effortlessly standout on holiday.

Her designs are deeply influenced by her spiritual outlook and connection to energy, positivity, and gratitude. With a love for astrology and a strong connection to her Pisces nature, the ocean became a natural source of inspiration for the brand - reflected in the signature fish emblem woven throughout the collection.

Every piece has been thoughtfully created for women who feel most alive by the water. The debut collection, The Riviera Edit, features a curated range of swimsuits, bikinis, and statement sarongs designed for sun-seekers, sea lovers, and those drawn to effortless coastal glamour.